What if your teams can't come up with a "Claim to Fame"?
Suggest that they come up with an alternate marketing plan. Some options
to pursue may include:
"If You Can't Beat 'Em, Join 'Em" -- Come up with a world tour of the fastest
roller coasters. Of course, your travel department would market this thrilling
"Speed Is Only One Kind of Thrill" -- Explain other features your coaster
can boast. Consider adding specific limitations to the categories such
as geographical area, materials used, safety record, etc.
"Design a New Coaster" -- Design your own roller coaster that will put
your company on the world roller coaster map.
"G Whiz!" -- Investigate to see if your company's coaster puts riders under
the greatest number of g forces.