What if your teams can't come up with a "Claim to Fame"?

Suggest that they come up with an alternate marketing plan. Some options to pursue may include: 

• "If You Can't Beat 'Em, Join 'Em" -- Come up with a world tour of the fastest roller coasters. Of course, your travel department would market this thrilling tour! 
• "Speed Is Only One Kind of Thrill" -- Explain other features your coaster can boast. Consider adding specific limitations to the categories such as geographical area, materials used, safety record, etc. 
• "Design a New Coaster" -- Design your own roller coaster that will put your company on the world roller coaster map. 
• "G Whiz!" -- Investigate to see if your company's coaster puts riders under the greatest number of g forces.